Privacy Policy

Effective Date: October 6, 2026
Last Updated: October 6, 2026

This Privacy Policy describes how Ningbo Baile E-commerce Co., Ltd., operating under the brand Aoini (“Aoini,” “we,” “us,” or “our”), collects, uses, shares, and otherwise processes personal information when you visit, use, or make a purchase from www.aoini.com (the “Site”), contact us, or otherwise interact with our services.

For purposes of applicable data protection laws, Ningbo Baile E-commerce Co., Ltd. is the entity responsible for the processing of personal information described in this Privacy Policy, except where another party acts as an independent controller under applicable law.

1. Personal Information We Collect

The personal information we collect depends on how you interact with the Site and our services.

Information You Provide to Us

When you place or attempt to place an order, create an account, contact customer support, subscribe to marketing communications, submit a form, or otherwise interact with us, we may collect information such as:

• Name;
• Billing address;
• Shipping address;
• Email address;
• Telephone number;
• Order and transaction information;
• Account information;
• Customer support communications;
• Product preferences;
• Information you voluntarily provide through forms, reviews, surveys, or other communications.

Payment Information

When you make a purchase, payment information may be collected and processed by authorized third-party payment service providers.

Depending on the payment method used, this may include payment card details, billing information, payment account information, and transaction identifiers.

Aoini does not independently store complete payment card numbers when those details are processed directly by third-party payment service providers.

Information Collected Automatically

When you visit or use the Site, we and our service providers may automatically collect certain information, including:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Device identifiers;
• Approximate location derived from IP address;
• Time zone;
• Referring and exit pages;
• Pages or products viewed;
• Dates and times of visits;
• Interactions with the Site;
• Cookie identifiers;
• Advertising and analytics information.

We may refer to this information as “Device Information” or “Usage Information.”

2. Cookies and Similar Technologies

We may use cookies, pixels, tags, web beacons, local storage, software development kits, and similar technologies to operate, secure, analyze, and improve the Site.

These technologies may be used to:

• Keep the Site functioning properly;
• Maintain shopping cart and account functionality;
• Remember preferences;
• Analyze Site traffic and usage;
• Measure website performance;
• Detect fraud or security risks;
• Measure marketing and advertising effectiveness;
• Support personalized advertising where permitted by law.

Where required by applicable law, non-essential cookies and similar technologies will be used only after appropriate consent has been obtained.

Where available, you may use our cookie or privacy preference tools to accept, reject, or manage non-essential cookies.

You may also control certain cookies through your browser settings. Disabling cookies may affect some features of the Site.

3. How We Use Your Personal Information

We may use personal information for the following purposes:

Order Processing and Fulfillment

We may use your information to:

• Process and confirm orders;
• Process payments;
• Arrange shipping and delivery;
• Provide invoices and order confirmations;
• Provide tracking information;
• Process returns, refunds, or exchanges;
• Communicate with you about your order.

Customer Support

We may use your information to:

• Respond to questions and requests;
• Resolve order, shipping, product, or refund issues;
• Provide customer service;
• Maintain records of customer communications.

Site Operation and Improvement

We may use information to:

• Operate and maintain the Site;
• Analyze how customers use the Site;
• Improve products, services, and website functionality;
• Troubleshoot technical issues;
• Improve the customer experience.

Fraud Prevention and Security

We may use personal information to:

• Detect and prevent fraud;
• Protect customer accounts;
• Prevent misuse of the Site;
• Protect our business, customers, and systems;
• Maintain the security and integrity of our services.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

• Send promotional communications;
• Measure advertising performance;
• Understand customer interests;
• Provide relevant advertising;
• Improve marketing campaigns.

Where consent is required, we will obtain the necessary consent.

You may unsubscribe from promotional emails at any time using the unsubscribe link in the email or by contacting us.

Legal and Compliance Purposes

We may use personal information to:

• Comply with applicable laws and regulations;
• Respond to lawful government or regulatory requests;
• Enforce our agreements and policies;
• Establish, exercise, or defend legal claims;
• Protect our legal rights and the rights of others.

4. Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, we may rely on one or more of the following:

• Performance of a contract, such as processing and fulfilling your order;
• Legitimate interests, such as operating, securing, analyzing, and improving our business;
• Consent, where required for certain marketing, advertising, or cookie activities;
• Legal obligations, where processing is necessary to comply with applicable laws and regulations.

Where we rely on consent, you may withdraw that consent where permitted by law.

5. How We Share Personal Information

We may share personal information with third parties where reasonably necessary to operate our business and provide our services.

These may include:

E-commerce and Website Service Providers

We may use website hosting, e-commerce, content delivery, technical support, and other technology providers to operate the Site.

If our store uses Shopify or another e-commerce platform, that provider may process certain information in connection with providing its services to us.

Payment Service Providers

We may share necessary information with payment processors, banks, card networks, PayPal, or other payment providers used to process transactions.

Shipping and Logistics Providers

We may share information such as your name, shipping address, phone number, and order details with carriers, fulfillment providers, warehouses, customs agents, and logistics providers where necessary to deliver your order.

Analytics Providers

We may use analytics providers to understand how customers interact with the Site and to improve our services.

Advertising and Marketing Providers

Where permitted by applicable law, we may work with advertising, measurement, and marketing service providers to:

• Measure advertising performance;
• Understand marketing effectiveness;
• Provide relevant advertising;
• Prevent advertising fraud;
• Improve advertising campaigns.

Professional and Business Service Providers

We may disclose information to providers such as:

• Customer service providers;
• Fraud prevention providers;
• IT and security providers;
• Accountants;
• Lawyers;
• Auditors;
• Other professional advisers.

Legal Requirements

We may disclose personal information where we reasonably believe it is necessary to:

• Comply with applicable law;
• Respond to a court order, subpoena, search warrant, or other lawful request;
• Protect our legal rights;
• Investigate fraud or security incidents;
• Protect customers or other persons.

Business Transactions

If all or part of our business is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, personal information may be disclosed as part of that transaction, subject to applicable law.

6. Behavioral Advertising

Where permitted by applicable law and subject to any required consent, we or our advertising partners may use certain information about your interactions with the Site to measure advertising effectiveness or provide advertising that may be more relevant to your interests.

This may involve cookies, pixels, advertising identifiers, or similar technologies.

You may be able to manage advertising preferences through:

• Our cookie or privacy preference tools, where available;
• Your browser settings;
• Your device advertising settings;
• Privacy or advertising controls offered by the relevant service provider.

Where applicable law provides a right to opt out of certain targeted advertising, sharing, or similar processing, you may exercise that right by contacting us at support@aoini.com or by using any privacy preference mechanism available on the Site.

7. Do Not Track and Privacy Signals

Some browsers allow users to send “Do Not Track” signals or other privacy preference signals.

Because there is no single universally accepted standard for all browser signals, our response may vary depending on the type of signal and applicable legal requirements.

Where applicable law requires us to recognize a supported legally recognized opt-out preference signal, we will process that signal in accordance with applicable law.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Fulfill orders;
• Provide customer support;
• Maintain transaction and business records;
• Comply with tax, accounting, and legal requirements;
• Resolve disputes;
• Prevent fraud;
• Enforce agreements.

Different types of information may be retained for different periods.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal and record-retention requirements.

9. International Data Transfers

Aoini is operated by Ningbo Baile E-commerce Co., Ltd., a company located in China.

Because we serve customers internationally and may use service providers located in different countries, your personal information may be processed or stored outside the country where you live.

These countries may have privacy and data protection laws that differ from those in your jurisdiction.

Where required by applicable law, we take appropriate measures designed to protect personal information transferred internationally.

10. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights relating to your personal information.

These may include the right to:

• Request access to personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of certain information;
• Request restriction of certain processing;
• Object to certain processing;
• Withdraw consent where processing is based on consent;
• Request portability of certain information;
• Opt out of certain targeted advertising or sharing where applicable;
• Lodge a complaint with an appropriate data protection authority.

These rights may be subject to legal limitations or exceptions.

To submit a privacy request, contact:

support@aoini.com

We may need to verify your identity before processing certain requests.

11. EEA, UK, and Swiss Privacy Rights

If you are located in the European Economic Area, United Kingdom, or Switzerland, applicable data protection laws may provide you with additional rights.

Depending on the circumstances, these may include rights of:

• Access;
• Correction;
• Erasure;
• Restriction;
• Data portability;
• Objection;
• Withdrawal of consent.

You may also have the right to lodge a complaint with your local data protection authority.

12. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on your jurisdiction and the nature of our activities, these may include rights to:

• Know or access certain personal information;
• Correct inaccurate personal information;
• Delete certain personal information;
• Obtain a copy of certain information;
• Opt out of certain targeted advertising;
• Opt out of certain sales or sharing of personal information where applicable;
• Appeal certain privacy-related decisions where required by law.

To exercise an applicable right, contact:

support@aoini.com

13. Marketing Communications

If you receive promotional emails from us, you may unsubscribe at any time by following the unsubscribe instructions included in the email.

Even if you opt out of promotional communications, we may still send non-promotional messages relating to:

• Orders;
• Customer service requests;
• Account matters;
• Security issues;
• Other transactional matters.

14. Minors

The Site and our services are not intended for individuals under the age of 18.

We do not knowingly solicit or intentionally collect personal information from children under 18 through the Site.

If you believe a child has provided us with personal information, please contact us so that we can review the matter and take appropriate action.

15. Third-Party Links

The Site may contain links to third-party websites, platforms, or services.

We are not responsible for the independent privacy practices of third parties.

We encourage you to review the privacy policies of third-party services before providing information to them.

16. Information Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our:

• Business practices;
• Services;
• Technologies;
• Legal obligations;
• Regulatory requirements.

When we update this Privacy Policy, we will revise the Last Updated date at the top of this page.

Where required by applicable law, we may provide additional notice of material changes.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:

Brand:
Aoini

Legal Entity / Data Controller:
Ningbo Baile E-commerce Co., Ltd.

Unified Social Credit Code:
91330203MA2CHRMLX6

Registered Address:
Room 1902-2, No. 2388 Zhongshan East Road,
No. 282 & No. 284 Dehou Street, Qiuga Town,
Yinzhou District, Ningbo, Zhejiang, China

Privacy and Customer Support Email:
support@aoini.com

Telephone:
+86 181 9582 8903